Who we help
Experiential retail that converts footfall
For pop-ups, flagship stores and concept spaces across Europe. We study why visitors browse and leave, then remove what stands between the visit and the purchase.
The problem
The space draws people in and the photographs look wonderful, but most visits end without a purchase. Staff are told to engage with no idea what actually moves someone, and the best month of the year is never explained.
What we do
Read the walk-out
Footfall is rarely the problem; the last three metres are. We find where a visit stops turning into a basket.
Make the experience sell
An experience that entertains but does not convert is a cost. We connect the moment people enjoy to the moment they decide.
Earn the second visit
One visit is a nice afternoon. We design what brings someone back, and what makes them bring somebody.
Always On with a conversion bolt-on, entered through a paid diagnostic.
Experiential retail · footfall to basket
How much is walk-out costing your store?
Six quick questions, then four rough numbers. You'll get an indicative friction level and what a few points of conversion would be worth on the footfall you already have. About two minutes, nothing is saved or sent.
Put a rough number on it
Estimates are fine. This turns the friction into euros. Defaults reflect typical figures for a mid-sized space; adjust them to your own.
Indicative only, computed on your device, stored nowhere unless you email yourself the result below.
Find your archetype first
Two minutes, fifteen questions, your archetype and the one move to make first.
Take the assessment