Who we help
Boutique hotel direct-booking growth
For boutique hotels across Europe. OTAs take 18–22% of every night, we shift bookings to direct, where the margin and the guest relationship both live.
The problem
OTAs control the majority of online hotel bookings, and every commission-heavy night erodes the margin you earned. Your direct channel exists but converts below benchmark, and there's no plan for what to test next.
What we do
Make direct the easy choice
We diagnose the booking journey and remove the friction that pushes guests back to the OTA.
Give the site a reason to convert
Rate parity, incentives and trust signals sequenced by what the evidence says moves the decision.
A quarterly experiment plan
We produce the tests; your booking engine runs them. Direct-booking share as the KPI.
Direct Booking Engine, the hero tier, entered through a paid diagnostic.
Boutique hotel · direct booking
How much is OTA friction costing your direct bookings?
Six quick questions, then four rough numbers. You'll get an indicative friction level and an estimate of the commission you hand to OTAs each year. About two minutes, nothing is saved or sent.
Put a rough number on it
Estimates are fine. This turns the friction into euros. Defaults reflect typical boutique figures.
Indicative only, computed on your device, stored nowhere unless you email yourself the result below.
Find your archetype first
Two minutes, twelve questions, your archetype and the one move to make first.
Take the assessment